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AI search

When someone asks an AI about your category, are you in the answer?

More of your customers ask an assistant instead of searching. The answer names a few brands, links a few pages, and there is no page two. TurboTraffic tells you whether you are in that answer, why or why not, and what to do about it.

AI answers

this week

Question asked

Which trail running shoes hold up in mud and rain?

ChatGPTNamed and linkednamed you and linked your page
GeminiNamednamed you, linked a review site

Pages the answers relied on

peakoutdoor.com/trail-running-shoestrailjournal.commudandmiles.blog

Visits from AI assistants, last 30 days

312 up 41% on the previous 30 days

What changed

One answer, a few names, no page two

A search result is a list. You can be tenth and still get clicks. An answer from ChatGPT or Gemini is a paragraph. It names two or three brands, links a few pages, and the person reads it and moves on. If you are not in it, you are not anywhere.

The assistants mostly take those names from the open web. They lean on pages they have learned to trust: reviews, buying guides, comparison articles, product pages that answer the question directly. So the way in is not a trick. It is being on the pages they read, and having pages of your own worth citing.

The uncomfortable part is that none of this shows up in your search reports. Your rankings can hold steady while a growing share of your customers never see a search result at all. That is the gap TurboTraffic closes.

What we measure

What we check for you

Start from questions you write, or from the ones we suggest out of your most searched keywords, and tag each with a topic and a market. We put them to ChatGPT and Gemini twice a week and keep every answer, so you see a trend and not a snapshot.

Visibility

The share of answers that name you at all, per question, per assistant and per market, over time.

Citations

Whether one of your pages is linked as a source, which page it was, and whether a competitor got the link instead.

Share of voice

Your mentions against the competitors you choose to track, so you know who owns the conversation.

Position

When several brands are named, where you come in the list. Being first in the answer is not the same as being last.

Sentiment

How the assistant talks about you when it names you, scored so you can catch a bad description before it spreads.

Sources

The pages and sites behind the answers, marked as yours, a competitor's or a third party's, ranked by how often they are used.

And at the end of every run, a short list of what to do next:

  • Cover the questions where competitors are named and you are not.
  • Get onto the sites that are cited only next to competitors.
  • Win back the citations your pages have lost.
  • Keep the pages assistants already cite up to date.
  • Take the questions where no brand is named yet.
What gets you in

Answer engine optimization, in plain terms

Answer engine optimization, or AEO, is the name people give to getting cited by AI assistants. Underneath the name it comes down to four ordinary things. Here is each one, and what TurboTraffic does about it.

Answer one question per page, directly

Assistants quote pages that answer a specific question in the first few lines, with the facts right there: what it is, who it is for, what it costs, what it comes with. Pages that circle the topic get skipped.

What TurboTraffic does

Every page we build is written for one search or one question, with a direct answer at the top and your real products underneath, taken from your catalog.

Keep the facts current

An assistant that finds a price from last year, or a product that no longer exists, learns to stop trusting the page. Freshness matters more here than it does in classic search.

What TurboTraffic does

Pages are rebuilt when your catalog changes and checked for prices, products, titles and layout, so what an assistant reads is what a customer would see.

Be on the pages assistants already read

Answers lean on the same guides, reviews and comparison sites again and again. A mention on one of those does more than a dozen pages nobody links to.

What TurboTraffic does

We list the sources behind every answer that mattered to you, so your team knows exactly which sites to approach for a review, a listing or a mention.

Make the site easy to read, for people and for machines

Clean titles, one canonical address per page, a sitemap that is up to date, pages that load without errors. Assistants read the web through crawlers, and crawlers give up quickly.

What TurboTraffic does

Each page ships with a proper title, a canonical tag and structured data, the sitemap is updated after every publishing run, and the page checks flag anything a crawler would trip on.

Where it shows up

Visits from assistants, next to your search traffic

When a person clicks through from ChatGPT, Perplexity, Gemini, Copilot, Claude or another assistant to one of the pages TurboTraffic built, that visit is counted on its own in your dashboard, next to the traffic from Google. You see how many came, and the number stays separate from search, so a change in one does not hide a change in the other.

Ask the assistant in TurboTraffic why the number moved and it answers from your own data, with the source of each figure.

Questions

Questions about AI search

Find out where you stand

Send us your site and three or four questions your customers ask. We will run them and show you who is in the answers today.

Get in touch

Tell us about your site

Send us your domain and a few of your keywords, and we'll show you what TurboTraffic would do with them.

A reply within one business day

From a person on our team, not an automatic reply.

A demo on your own data

We use your keywords and your site, not a canned example.

No commitment

You leave with a clear idea of what your first pages would look like, whatever you decide.